WHO THE
F**K ARE
NOQA?
(Fair question tbh)
WHO THE
OUR MISSION
We’re NOQA. A group of passionate humans on a mission to help people like you ditch nicotine for good. We want to help as many people as possible finally lose that toxic little battery stick living in their pocket. ICK.
We build stuff backed by science and behavioural psychology, designed to help you break the habit cycle that makes vaping so goddamn addictive. As a bunch of quitters ourselves, we understand how difficult it is to break up with nicotine: the cravings, the anxiety, the withdrawal. But we did it, and we did it through the very techniques we’re here to share.
We can’t promise a guaranteed fix or an easy miracle cure (we really wish we could), but we can give you the tools and strategies that helped us tackle our blue-razz addiction. They’re backed by extensive research and proven through real-world success.
MAIN MAN SAM.
I’m so humbled that you’re here on our site. That not only means we’ve reached you, but it means you’re likely here because you too want to quit. BIG MOVES.
Nicotine addiction is something very close to my heart. I’ve been a quitter for 2 years now, and boy, was it tough to get there. I vaped everywhere: on planes, on trains, even waking up in the middle of the night for a hit. I tried every quitting aid I could find, from sticky arm patches to nicotine gum. You name it, I tried it. Nothing stuck. The hardest part of quitting for me wasn’t the chemical withdrawal, it was the habit. The constant hand-to-mouth motion. The kick in the throat. The familiar ritual when I was socialising, stressed, bored, or anxious.
So, in September 2024, I built something that tackled exactly that. It was a scrappy little prototype, but it was a breakthrough for me. I gathered up some pals and turned that prototype into something I hoped could help others too.Fast-forward to today, and here we are. I really hope that, with our help, you’ll have a breakthrough too!
- Sam Cooper x
OUR TEAM
Small team, allergic to hype. Sam builds the vision and apologises to the group chat.
Andrew, product designer and resident perfectionist, makes the thing feel right in your hand, roughly a thousand prototypes deep. Lizzie is the face you'll recognise from our socials, out there making quitting look like the upgrade it is.
Behind them sit behavioural researchers at Manchester Metropolitan University, plus the health innovation people at SEHTA and HIWE keeping us honest. Everyone here has either quit, is quitting, or is holding the fire extinguisher.
OUR STORY SO FAR...
SEEN ENOUGH?
If you see yourself in this story, NOQA One might be right for you. If you don't, that's okay too.