NIC FREE
100%
RECYCLABLE
NO ARTIFICIAL
ADDITIVES
VEGAN
FRIENDLY
Developed with UK health
innovation partners
Slideshow
100%
NO ARTIFICIAL
VEGAN
Featured product
NOQA One Starter Kit
£49.99
Sale price
£49.99
Regular price
£59.99
A Patent pending nicotine-free ritual tool for the moments you still reach - without heat, vapour, or batteries.
Designed for adults who’ve decided they don’t want nicotine anymore, but still miss the habit.
- 0% nicotine. No heat. No vapour. No electronics.
- Adjustable airflow (to tune the resistance)
- includes 1 mystery flavour pouch (each pouch lasts 3–5 days, depending on use)
Pre-order now - ships in October. Cancel any time before dispatch for a full refund.
Free shipping on all pre-orders | 30 day returns on unopened kits
WHAT MAKES
US DIFFERENT?
BETTER?
Patches make you itchy. Gum burns. Prescription meds come with a pharmacy's worth of side effects. We built something that actually works with your brain, not against it.
|
Their Way | |
|---|---|---|
| Keeps the hand-to-mouth ritual you actually miss | ||
| Zero nicotine, zero addiction replacement | ||
| No prescriptions, no pharmacy visits, no doctors | ||
| No batteries to charge, no vapour | ||
| Actually designed to feel familiar, not clinical | ||
| Built by people who've been where you are |
Find your flavour
Five cores, five moods. Pick a pouch to see what it does.
-
Mango
Bright and uplifting, made for daytime moments
- Sweetness
- Freshness
- Strength
Notes Ripe mango, a little citrus
Shop Mango -
Banana
Sweet and satisfying, for when subtle will not do
- Sweetness
- Freshness
- Strength
Notes Soft banana, a touch of vanilla
Shop Banana -
Mixed Berry
Smooth and easy, made for wind-down moments
- Sweetness
- Freshness
- Strength
Notes Blackberry, raspberry, a hint of blackcurrant
Shop Mixed Berry -
Peppermint
Sharp and clean, for reset moments
- Sweetness
- Freshness
- Strength
Notes Cool mint, a menthol lift
Shop Peppermint -
Strawberry
Sweet but subtle, made for easy sunny moments
- Sweetness
- Freshness
- Strength
Notes Fresh strawberry, a touch of cream
Shop Strawberry
Quitter Stories
Meet the quitters. The people like you on their quitting journey, supported by NOQA.
Got
Questions?
We've got
answers
Everything you need to know about NOQA, from how it works to what's actually in those cores. No corporate jargon, we promise.
Who is NOQA for?
NOQA is for people who’ve already decided they’re done with nicotine - but whose hands didn’t get the group chat.
A nicotine-free, battery-free inhaler for the awkward middle bit... past the worst of the withdrawal, still doing the phantom reach like a Victorian ghost looking for its vape.
Not necessarily for day one which could be more patches and gum territory, and the NHS does that bit for free.
NOQA is for the 2am doom-scroll and the 3pm slump, when your hands need a job and your brain keeps suggesting a terrible one. If that’s you: hello. Come in. We’ve been expecting you...
Is NOQA a vape?
Nope. No liquid, no coil, no battery, no cloud. A vape heats liquid into an aerosol you inhale.
NOQA lets your own breath pull air over a flavour core. Yes - we sell 'fancy air'. We can hear how that sounds. It works anyway, and honestly nobody’s more surprised than our accountant.
Calling NOQA a vape is like calling you your ex. Same habits, once. Different life now.
Does NOQA actually work?
For the nicotine? No. Nothing nicotine-free fixes withdrawal, and anyone claiming otherwise is selling you a bedtime story with a checkout page.
For the other bit - the autopilot reach, the the motion you're used to, the moments that feel weirdly empty without something in them - that’s exactly what NOQA One was built for.
We know “depends” is an annoying answer. But you’ve been lied to by enough packaging this year...
Is NOQA actually safe?
NOQA has no nicotine, no tobacco, no heating element, and makes no vapour or aerosol. The cores are food-grade natural flavourings - you’re breathing air that’s passed over a flavoured core, pulled by your own lungs. The most dramatic thing in the box is the font.
Consumer product, not a medical device. 18+ only. Pregnant, breastfeeding, respiratory condition, on meds? Have a word with an actual professional - we make inhalers, not diagnoses.
What’s the point of 0% nicotine vapes?
Great question, and a slightly awkward one for the people who make them. The idea is keeping the hand-to-mouth ritual without the nicotine - correct instinct, wrong machine.
You’re still heating liquid and inhaling into your lungs, still charging the thing every night like a needy Tamagotchi, still stood in the smoking area explaining that it’s fine, actually.
NOQA keeps the ritual and bins the rest. No cloud, no charger, no explaining yourself outside a pub. Keep the ritual. Lose the rubbish.
Should I quit vaping?
You’re on a quit-vaping website. Reading the FAQ. Mate. You know.
But it’s your call, and pressure from a brand is naff. When you’re ready, the NHS can really help with the nicotine bit for free, and we’ll be here for the hand that keeps wandering off without you. Vape-free is going to look so good on you...