RESET
The free quit smoking and vaping app
designed to support you through your quit journey.
TRACK YOUR
PROGRESS.
Every craving you get through is a rep, and Reset counts them. Log the moment, rate the intensity, watch your pattern show itself - which hours suck, which days coast. Streaks for the wins, zero guilt for the wobbles. You’re not being graded. You’re being shown. Turns out you’re doing better than you thought, which will be news to your inner critic.
BREATHE.
A craving passes in about 5 to 10 minutes whether you act on it or not - the trick is having something to do while it does. The Breathe screen gives you a glowing orb and you, one job... follow it. No incense, no bloke whispering about mountains. Just a timer for the wave, dressed up gorgeous.
GET TO KNOW YOUR CRAVINGS.
Cravings aren’t random - they’re scheduled. The 3pm slump. The post-meal craving. The third drink at the pub. The 2am scroll session. Reset turns your logs into a map of your own triggers, so the moment stops ambushing you and starts making an appointment.
MAKE IT YOURS
COMING SOON.
Free on iOS. No ads, no premium tier lurking round the corner. Download it, quit with it, delete it when you’re done - that’s the arc we’re rooting for. An app whose five-year plan is being deleted by you. The tech industry is furious. Works with or without a NOQA One in your pocket.
Got
Questions?
We've got
answers
Everything you need to know about NOQA Reset, from what it tracks to when you can get it. No corporate jargon, we promise.
Is the NOQA Reset app free?
Yes - completely. NOQA Reset is a free iOS app. No ads, no subscription, no locked features. It’s a craving tracker and breathing tool for people quitting smoking and vaping, built by NOQA, the UK creator of the nicotine-free NOQA One inhaler.
And it stays free. Charging you money while you’re trying to quit is a parody of an app. Someone will build it. Won’t be us.
Do I need the NOQA One device to use the app?
No. Reset works entirely on its own - track cravings, use the breathing screen, watch your streaks, device or no device. Plenty of people will only ever use the app, and that’s fine by us. We’re not your needy girlfriend. We don’t need all your attention...
The app helps you see and outlast the moments. Together is stronger, but either is fine.
What does the app actually do?
Three things, no filler. It logs cravings - when, how strong, what set them off - and turns that into your personal pattern. It runs a breathing screen sized to the 5-to-10 minutes a craving actually lasts. And it keeps your streaks visible, so progress feels like something you can lose - which, usefully, you won’t want to.
No community feed (yet). No coach messages. No lectures. A tracker, a timer, a scoreboard. Your phone has enough apps that want to talk about their feelings.
Is NOQA Reset on Android?
Not yet - Reset is iOS-only at launch. Android depends on demand, so if that’s your platform, tell us at support@noqa.co.uk and you’ll nudge it up the roadmap.
No promised dates you can screenshot us over. We’ve seen how that goes for other people.
Is NOQA a vape?
Nope. No liquid, no coil, no battery, no cloud. A vape heats liquid into an aerosol you inhale.
NOQA lets your own breath pull air over a flavour core. Yes - we sell 'fancy air'. We can hear how that sounds. It works anyway, and honestly nobody’s more surprised than our accountant.
Calling NOQA a vape is like calling you your ex. Same habits, once. Different life now.
Who is NOQA for?
NOQA is for people who’ve already decided they’re done with nicotine - but whose hands didn’t get the group chat.
A nicotine-free, battery-free inhaler for the awkward middle bit... past the worst of the withdrawal, still doing the phantom reach like a Victorian ghost looking for its vape.
Not necessarily for day one which could be more patches and gum territory, and the NHS does that bit for free.
NOQA is for the 2am doom-scroll and the 3pm slump, when your hands need a job and your brain keeps suggesting a terrible one. If that’s you: hello. Come in. We’ve been expecting you...