How can we help

Simple. You slide a flavour core into the NOQA One device and breathe through it. You get a satisfying inhale with resistance you can adjust - no buttons, no charging, no vapour, no nicotine. Nothing is heated. It’s literally just air passing through a flavoured core. Patent pending.

The draw is the point. Tune the airflow slider until it feels like what your lungs remember, then let your hands get on with the ritual. Everyone else was busy reinventing the vape. We reinvented breathing. Which existed. We know.

Each NOQA flavour core lasts 3 to 5 days, depending on how often you reach. The starter kit comes with three - call it two to three weeks. Caning it in week one? Good. That’s the habit showing itself out.

As the reaching slows, cores last longer - your costs go down as you do better, which is the exact opposite of how vaping worked. Refills come in 3-packs, or on subscription: Fresh Start and Full Reset both save 20%.

Five: Peppermint, Mango, Mixed Berries, Strawberry and Banana - all food-grade natural flavourings, no synthetic additives, nothing that needs heat. The flavour rides the air you draw through the core.

Fair warning: they’re subtler than vape juice, on purpose. Nicotine salt was making most of the noise in your old flavours - your palate’s basically been at a festival for three years. Give it a quiet week. It comes back grateful.

Yes. Anywhere. NOQA produces no vapour, no smoke and no smell - nothing for anyone to tut at, and this is Britain, so people are ready to tut. Desk, train, cinema, your nan’s living room. Church, if you’re brave.

Zero-nic vapes can’t say that - they still throw a cloud, and a cloud reads as vaping everywhere clouds get you side-eye. NOQA just looks like you’re thinking. Suspiciously calm, even.

A smokeless inhaler is a handheld device that gives you the hand-to-mouth draw with no smoke, no vapour and no nicotine. NOQA One is a smokeless air inhaler: your breath pulls air through a flavour core - nothing is heated or aerosolised, so there’s nothing to exhale but air.

The category exists because the ritual of vaping outlasts the chemistry, and people wanted the gesture without the cloud. Someone was always going to build this. We’re just mildly smug it was us.

NOQA One is for people who’ve decided they’re done with nicotine, whose hands didn’t get the group chat.

A nicotine-free, battery-free inhaler for the reach that outlasts the withdrawal. The 2am doom-scroll, the 3pm slump, the pint, the drive, every moment your hand goes looking for something that isn’t there any more and does the phantom reach like a Victorian ghost looking for its vape.

It works from day one alongside patches or gum, which handle the chemistry while NOQA One handles the habit, and it keeps working long after the patches come off, which is exactly when most people slip. If that’s you, hello. Come in. We’ve been expecting you.

For the habit, yes, and the habit is a far bigger part of vaping than anyone gives it credit for. The autopilot reach, the draw, the pause, the moments that feel weirdly empty without something in them. Your hands rehearsed that tens of thousands of times, and it doesn’t fade just because the nicotine has. NOQA One gives it the same reach, the same draw and the same pause, with nothing in it.

For the nicotine itself, no. Nothing nicotine-free touches withdrawal, and anyone claiming otherwise is selling you a bedtime story with a checkout page. That’s what patches and gum are for, and we’d use them alongside NOQA One. In our own testing with former vapers, that combination got people much further than either half on its own.

Here’s what we can say. Nicotine is one half of a vape. The other half is a habit your hands have rehearsed tens of thousands of times, and it’s the half that quietly drags people back long after the withdrawal has gone. NOQA One is built for that half. Same reach, same draw, same pause, with zero nicotine and nothing to charge. In our own testing with former vapers, holding that habit in place while the nicotine faded made a serious difference to how far they got. We’re not allowed to promise you an outcome, and we won’t. We built it because patches and gum leave this half of the job undone, and we’ve watched it matter.

Different jobs entirely. A 0% vape keeps you inhaling heated liquid, charging a battery every night and standing in the smoking area. It’s vaping with the dose turned down. A smokeless inhaler like NOQA One gives the ritual, the reach, the draw and the pause, somewhere to go that isn’t a vape at all.

For the nicotine, NRT is the tool and it’s free through the NHS. Pair it with NOQA One and you’ve covered both halves. One route keeps you in the club. The other hands back your membership card.

You’re on a quit-vaping website. Reading the FAQ. Mate. You know.

But it’s your call, and pressure from a brand is naff. When you’re ready, the NHS can really help with the nicotine bit for free, and we’ll be here for the hand that keeps wandering off without you. Vape-free is going to look so good on you...

Talk to your GP or your local NHS Stop Smoking Service. Nicotine replacement is free, it’s good at the chemistry, and we’d use it alongside NOQA One rather than instead of it. Because NRT isn’t a silver bullet either. A patch does nothing for the reach your hand makes two hundred times a day, and that reach is where most people come unstuck once the patches come off. Chemistry sorted by them. Hands sorted by us. That’s a bloody good team, and it’s how the people we’ve tested it with got the furthest.

Nope. No liquid, no coil, no battery, no cloud. A vape heats liquid into an aerosol you inhale.

NOQA One lets your own breath pull air over a flavour core. Yes, we sell air with a draw. We can hear how that sounds. Then people try it, and the reach finally has somewhere to go.

Calling NOQA a vape is like calling you your ex. Same habits, once. Different life now.

Great question, and a slightly awkward one for the people who make them. The idea is keeping the hand-to-mouth ritual without the nicotine - correct instinct, wrong machine.

You’re still heating liquid and inhaling into your lungs, still charging the thing every night like a needy Tamagotchi, still stood in the smoking area explaining that it’s fine, actually.

NOQA keeps the ritual and bins the rest. No cloud, no charger, no explaining yourself outside a pub. Keep the ritual. Lose the rubbish.

NOQA One was designed for former vapers AND smokers, not the wellness aisle. The airflow resistance is calibrated to feel like an actual vape draw, not an aromatherapy sniff.

The form factor sits in your hand like the old thing did. The flavours work without nicotine salt doing the heavy lifting. Patent pending.

Füm and Hüm, the other names you’ll see in the UK, come from aromatherapy - essential oils, gentle vibes, spa energy. Decent products, different job.

Food-grade natural flavourings - that’s the list. NOQA cores contain no nicotine, no propylene glycol, no vegetable glycerin and no synthetic additives. Nothing is heated or aerosolised; the core just flavours the air you draw through the device. Each one lasts around 3 to 5 days.

Five flavours: Peppermint, Mango, Mixed Berries, Strawberry and Banana. Heads up - they’re subtler than vape juice, because nicotine salt was doing most of the shouting in your old flavours. Your taste buds come back within a week. They’ve been through a lot. Be nice to them.

NOQA has no nicotine, no tobacco, no heating element, and makes no vapour or aerosol. The cores are food-grade natural flavourings - you’re breathing air that’s passed over a flavoured core, pulled by your own lungs. The most dramatic thing in the box is the font.

Consumer product, not a medical device. 18+ only. Pregnant, breastfeeding, respiratory condition, on meds? Have a word with an actual professional - we make inhalers, not diagnoses.

No. NOQA One is a consumer product, so there’s no prescription, no pharmacy queue and no leaflet longer than the box. It isn’t a medicine and it isn’t a medical device, because it doesn’t work on your chemistry. It works on the thing chemistry never touched. The habit. The hundreds of automatic reaches a day that outlast the nicotine by months, and that most people underestimate right up until they relapse over one of them.

Direct from noqa.co.uk. The NOQA One Starter Kit is £49.99 - device plus three flavour cores, roughly two to three weeks of use. Pre-orders ship in October to UK addresses - and you can cancel any time before dispatch for a full refund. Tracking lands in your inbox the moment it leaves the warehouse. Free UK shipping on every pre-order, and 30 day returns on unopened kits.

No subscription required - a quitting product that doesn’t need you locked in, revolutionary stuff. If you fancy one anyway, core refills save 20% on Fresh Start or Full Reset, delivered on your schedule.

NOQA One is on pre-order and ships in October, in the order the orders came in. Everything goes Royal Mail Tracked 48, so once yours has left the warehouse it usually lands within two working days. You get an email with the tracking link the moment it's dispatched.

Free. Every pre-order ships free to UK addresses by Royal Mail Tracked 48, the Starter Kit and refill packs alike. No threshold, no small print.

Not yet. We ship Royal Mail Tracked 48 to UK addresses only for now. If you're somewhere else and want one, email hello@noqa.co.uk and tell us where, because that's exactly how we decide what comes next.

Yes, any time before dispatch, for a full refund to the card you paid with. Email support@noqa.co.uk with your order number and we'll sort it. Once it has been dispatched, the normal 30 day returns apply.

Your Royal Mail tracking link lands in your inbox the moment your order leaves the warehouse. Check spam if it hasn't shown up, then email support@noqa.co.uk with your order number and we'll chase it.

Yes. NOQA One has no nicotine in it, but it's an adult product built for people leaving vaping behind, so we sell to over 18s only.

30 days from the day your order is marked as delivered, on unopened kits. That covers changing your mind as well as faults. The item needs to be unused, sealed and in its original packaging, with proof of purchase. Email support@noqa.co.uk before you send anything back, because returns that turn up unannounced can't be accepted.

None of this affects your statutory rights under UK consumer law.

Email support@noqa.co.uk with your order number and what you're sending back. Once it's approved we'll give you the returns address in Bristol. You cover the return postage, and we'd recommend a tracked service, because we can't refund anything that goes missing on the way.

Sorry about that. Email support@noqa.co.uk within 14 days of delivery with your order number and a photo, and we'll put it right. Faulty goods are covered by UK consumer law for 30 days regardless.

Once your return arrives and has been checked, we'll confirm it's approved and refund the card you paid with. That takes up to 10 working days on our side, and your bank can add a few more. Outbound postage is only refunded if the item was faulty or wrong.

If it's been more than 15 working days since approval, email support@noqa.co.uk and we'll look into it.

Not directly. Return the original once it's approved and place a fresh order for the one you want. It's quicker than it sounds.

Anything used, which includes any device where a flavour core has been unsealed or fitted, and gift cards. If you're not sure, ask before you post it.

No. If you used a code like EARLYNOQA, your return rights are exactly the same.

Yes - completely. NOQA Reset is a free iOS app. No ads, no subscription, no locked features. It’s a craving tracker and breathing tool for people quitting smoking and vaping, built by NOQA, the UK creator of the nicotine-free NOQA One inhaler.

And it stays free. Charging you money while you’re trying to quit is a parody of an app. Someone will build it. Won’t be us.

No. Reset works entirely on its own - track cravings, use the breathing screen, watch your streaks, device or no device. Plenty of people will only ever use the app, and that’s fine by us. We’re not your needy girlfriend. We don’t need all your attention...

The app helps you see and outlast the moments. Together is stronger, but either is fine.

Three things, no filler. It logs cravings - when, how strong, what set them off - and turns that into your personal pattern. It runs a breathing screen sized to the 5-to-10 minutes a craving actually lasts. And it keeps your streaks visible, so progress feels like something you can lose - which, usefully, you won’t want to.

No community feed (yet). No coach messages. No lectures. A tracker, a timer, a scoreboard. Your phone has enough apps that want to talk about their feelings.

Not yet - Reset is iOS-only at launch. Android depends on demand, so if that’s your platform, tell us at support@noqa.co.uk and you’ll nudge it up the roadmap.

No promised dates you can screenshot us over. We’ve seen how that goes for other people.