SLEEK AF.
Matte, buttonless, screenless, and it never needs charging - which puts it ahead of basically everything else you own, including, some mornings, you. It doesn’t light up or buzz for attention. It just sits in your pocket looking suspiciously good, waiting for your hand to come looking. Designed to be held. Patent pending.
Featured product
NOQA One Starter Kit
£49.99
Sale price
£49.99
Regular price
£59.99
Our patent-pending, nicotine-free ritual tool, designed to help you break your habit. Built for those moments you reach for your vape, delivering something familiar but without the nasties. No battery. No nic. No vapour. No heat. Just flavour.
NOQA One is designed for adults who’ve decided they don’t want nicotine anymore, but are struggling to shake the habit.
- 0% nicotine. No vapour. No electronics. Food-grade natural flavourings and nothing else.
- Adjustable airflow to tune the resistance to your preference.
- FREE mystery flavour pouch included (3 x cores). Each core lasts 3 to 5 days, depending on use.
Pre-order now - ships in October. Cancel any time before dispatch for a full refund.
Free shipping on all pre-orders | 30 day returns on unopened kits
Got
Questions?
We've got
answers
Everything you need to know about NOQA, from how it works to what's actually in those cores. No corporate jargon, we promise.
What is a smokeless inhaler?
A smokeless inhaler is a handheld device that gives you the hand-to-mouth draw with no smoke, no vapour and no nicotine. NOQA One is a smokeless air inhaler: your breath pulls air through a flavour core - nothing is heated or aerosolised, so there’s nothing to exhale but air.
The category exists because the ritual of vaping outlasts the chemistry, and people wanted the gesture without the cloud. Someone was always going to build this. We’re just mildly smug it was us.
How is NOQA different from other nicotine-free inhalers?
NOQA One was designed for former vapers AND smokers, not the wellness aisle. The airflow resistance is calibrated to feel like an actual vape draw, not an aromatherapy sniff.
The form factor sits in your hand like the old thing did. The flavours work without nicotine salt doing the heavy lifting. Patent pending.
Füm and Hüm, the other names you’ll see in the UK, come from aromatherapy - essential oils, gentle vibes, spa energy. Decent products, different job.
Is this just another vape?
Nope. No batteries, no heating element, no vapour, no nicotine - a vape heats liquid into an aerosol, and NOQA One heats nothing, because there’s nothing to heat. Air over a flavoured core, pulled by your own breath. That’s the entire mechanism.
Same gesture. Different species. The cloud was never the point - it was just the receipt.
What flavours does NOQA come in?
Five: Peppermint, Mango, Mixed Berries, Strawberry and Banana - all food-grade natural flavourings, no synthetic additives, nothing that needs heat. The flavour rides the air you draw through the core.
Fair warning: they’re subtler than vape juice, on purpose. Nicotine salt was making most of the noise in your old flavours - your palate’s basically been at a festival for three years. Give it a quiet week. It comes back grateful.
Do smokeless inhalers work better than vaping to quit?
Careful - that question mixes two jobs. A smokeless inhaler like NOQA One doesn’t treat nicotine withdrawal; NRT does that, and it’s free via the NHS. What NOQA does is give the leftover ritual - the reach, the draw, the pause - somewhere to go that isn’t a vape.
Use it in the wrong phase and it’ll underwhelm you, and we’d rather tell you that here than read it in your review. Use it in the right one and it does the thing 'vaping with less nicotine' never could, it ends the vaping, not just the dose. One keeps you in the club. The other hands back your membership card.
Where can I buy NOQA in the UK?
Direct from noqa.co.uk. The NOQA One Starter Kit is £49.99 - device plus three flavour cores, roughly two to three weeks of use. Pre-orders ship in October to UK addresses - and you can cancel any time before dispatch for a full refund. Tracking lands in your inbox the moment it leaves the warehouse. Free UK shipping on every pre-order, and 30 day returns on unopened kits.
No subscription required - a quitting product that doesn’t need you locked in, revolutionary stuff. If you fancy one anyway, core refills save 20% on Fresh Start or Full Reset, delivered on your schedule.