Füm vape review, from a rival with a calculator

4 min read

Füm vs NOQA One. Zach's NOQA One Starter Kit on a table, with a Shaped like a vape sticker

Written 24 October 2026 by the people who make NOQA One, a rival, so you know which way we lean. Every Füm fact and price below is from Füm's own UK site, last checked 29 October 2026, so you can check our working.

What is a Füm vape?

A Füm vape is a flavoured air device, not a vape. Per Füm's site there is no vapour, no heat, no battery and no nicotine. You breathe through a wooden barrel and air picks up a subtle flavour from a core inside, and Füm says a pack of 3 cores lasts 10 days. It is built for the hand-to-mouth habit rather than the nicotine. In the UK the Journey Pack, a device plus 9 cores, is £90.26 with Füm's Cores Club subscription or £94.83 as a one-off, and 9 refill cores are £30.85. NOQA One does the same job for £49.99, shaped like the vape your hand already knows.

So if you typed Füm vape into Google, you are in the right corner of the shop. It is just a quieter corner than the one with the clouds.

How does Füm work?

You slot a core into the barrel and draw on the mouthpiece. Your own breath pulls air through the core, the air picks up the flavour, and that is the lot. Nothing burns, nothing heats, nothing needs charging. Füm describes the taste as lightly flavoured, more herbal tea than fizzy pop, which is fair, because that is how all of these devices work. Ours included. Flavoured air whispers. Vapes shout.

How much does Füm cost in the UK?

At the time of writing, Füm's Journey Pack is £90.26 on its UK site for a device and 9 cores with its Cores Club subscription, or £94.83 as a one-off. Upgrading to the walnut Solano device adds £17. Refills are £30.85 for 9 cores as a one-off, or £21.60 a month on Cores Club. Füm sets its prices in dollars, so the pounds move a little with the exchange rate. For comparison, NOQA One is £49.99 for the kit with 3 cores, 9 refill cores are £30 and 15 are £45. Ours ship free in the UK with no minimum.

How long does a Füm core last?

Füm says a pack of 3 cores lasts 10 days, so a 9 core refill runs to about a month. A NOQA One core lasts 3 to 5 days depending on how often you reach for it, so the same 9 cores can stretch past six weeks. Yes, we did the maths. Of course we did.

How does Füm compare to NOQA One?

Device In your hand To start How long cores last Refills Free app
NOQA One Shaped like a vape, so your hand knows the drill £49.99 with 3 cores 3 to 5 days each 9 cores for £30, 15 for £45 Yes, NOQA Reset
Füm Wooden barrel with a separate mouthpiece £90.26 Journey Pack with 9 cores, on subscription 10 days for a pack of 3 9 cores for £30.85 Not that we could find

Füm details from tryfum.co.uk, checked 29 October 2026. If they have moved since, blame the barrel.

Both have no nicotine, no vapour and no battery, so on paper we are selling the same thing, very nicely flavoured air. The differences are the shape in your hand, what it costs to start, and how long the cores keep going.

Is there a cheaper alternative to Füm?

Yes, and you are reading the website of it. NOQA One is £49.99 for the device and 3 flavour cores, about £40 less than Füm's Journey Pack, and 9 refill cores cost £30 against Füm's £30.85. It is shaped like a vape rather than a pipe, so the reach your hand has done a few hundred times a day still lands somewhere familiar. The airflow slider sets the pull until it feels like your old one, and the five flavours are subtle by design.

It also comes with something no wooden barrel does, a free iPhone app. NOQA Reset lets you log each craving's trigger, strength and outcome in seconds and shows the patterns, like boredom in the evening, so you can see the next one coming. Designed in Bristol, UK-made flavourings, patent pending.

Does Füm help you stop vaping?

Füm, like every flavoured air device, NOQA One included, is built for the habit, not the nicotine. If the cravings are loud, nicotine replacement and your free local stop smoking service come first. Once the chemistry has settled and it is just your hands still reaching, that is the gap flavoured air fills. When we asked 500 UK vapers and smokers what made stopping hardest, most of those who had tried named the habit, not the cravings. Our guide to every vape alternative in the UK puts Füm, Ripple, Huff Air, Capnos and NOQA One in one table.

Frequently asked questions

Is Füm a vape?

No. Füm is a flavoured air device. Per Füm's site there is no vapour, no heat, no battery and no nicotine. You breathe through it and air picks up flavour from a core inside. People search for it as a Füm vape because it is held and used like one.

How long does a Füm core last?

Füm says a pack of 3 cores lasts 10 days. A NOQA One core lasts 3 to 5 days, depending on use.

How much does Füm cost in the UK?

At 29 October 2026, Füm's Journey Pack, a device plus 9 cores, was £90.26 on its UK site with the Cores Club subscription or £94.83 as a one-off, and 9 refill cores were £30.85, or £21.60 a month on Cores Club. NOQA One is £49.99 with 3 cores, and 9 refill cores are £30.

What is the difference between Füm and NOQA One?

Both are flavoured air devices with no nicotine, no vapour and no battery. Füm is a wooden barrel with a separate mouthpiece. NOQA One is shaped like a vape, costs £49.99 to start against £90.26 for Füm's Journey Pack, and comes with a free iPhone app, NOQA Reset, for tracking cravings.

Is there a cheaper alternative to Füm?

Yes. NOQA One is £49.99 for the device and 3 flavour cores, about £40 less than Füm's Journey Pack, and 9 refill cores are £30.

Sources

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Who is NOQA for?

NOQA is for people who’ve already decided they’re done with nicotine - but whose hands didn’t get the group chat.

A nicotine-free, battery-free inhaler for the awkward middle bit... past the worst of the withdrawal, still doing the phantom reach like a Victorian ghost looking for its vape.

Not necessarily for day one which could be more patches and gum territory, and the NHS does that bit for free.

NOQA is for the 2am doom-scroll and the 3pm slump, when your hands need a job and your brain keeps suggesting a terrible one. If that’s you: hello. Come in. We’ve been expecting you...
Is NOQA a vape?

Nope. No liquid, no coil, no battery, no cloud. A vape heats liquid into an aerosol you inhale.

NOQA lets your own breath pull air over a flavour core. Yes - we sell 'fancy air'. We can hear how that sounds. It works anyway, and honestly nobody’s more surprised than our accountant.

Calling NOQA a vape is like calling you your ex. Same habits, once. Different life now. It will not hit like one either. The gesture is the product. Give it weeks, not one go.
Does NOQA actually work?

For the nicotine? NOQA isn’t a nicotine replacement, so if withdrawal is still loud, patches or gum alongside make sense.

For the other bit - the autopilot reach, the the motion you're used to, the moments that feel weirdly empty without something in them - that’s exactly what NOQA One was built for.

We know “depends” is an annoying answer. But you’ve been lied to by enough packaging this year... It is a habit tool, so judge it after a fortnight of reaching for it, not after one pull on the sofa.
Is NOQA actually safe?

NOQA has no nicotine, no tobacco, no heating element, and makes no vapour or aerosol. The cores are food-grade natural flavourings - you’re breathing air that’s passed over a flavoured core, pulled by your own lungs. The most dramatic thing in the box is the font.

Consumer product, not a medical device. 18+ only. Pregnant, breastfeeding, respiratory condition, on meds? Have a word with an actual professional - we make inhalers, not diagnoses.
What’s the point of 0% nicotine vapes?

Great question, and a slightly awkward one for the people who make them. The idea is keeping the hand-to-mouth ritual without the nicotine - correct instinct, wrong machine.

You’re still heating liquid and inhaling into your lungs, still charging the thing every night like a needy Tamagotchi, still stood in the smoking area explaining that it’s fine, actually.

NOQA keeps the ritual and bins the rest. No cloud, no charger, no explaining yourself outside a pub. Keep the ritual. Lose the rubbish.
Should I quit vaping?

You’re on a quit-vaping website. Reading the FAQ. Mate. You know.

But it’s your call, and pressure from a brand is naff. When you’re ready, the NHS can really help with the nicotine bit for free, and we’ll be here for the hand that keeps wandering off without you. Vape-free is going to look so good on you...
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