Ripple vape review, from a rival who checked everything

4 min read

Ripple vs NOQA One. Harry, a NOQA beta tester, holding his NOQA One, with a No cloud sticker

Written 24 October 2026 by the people who make NOQA One, which is a rival, so pinch of salt at the ready. Every fact about Ripple below comes from Ripple's own UK site, last checked 29 October 2026, so you can check our homework.

What is a Ripple vape?

A Ripple vape is a nicotine-free puff device from Ripple, which now styles itself ripple+. Its main range, Zero Nicotine Puffs, works like a vape and gives a real cloud of plant-based aroma with 0% nicotine, from single-use devices or a rechargeable pod system. Ripple also sells Ripple Air, a £10 flavoured air device with no vapour and no battery that lasts 30 days, plus caffeine pouches. So when people say Ripple vape they usually mean the Puffs. The cloud is still there. The nicotine isn't.

That difference, cloud or no cloud, matters more than anything else on this page, so hold onto it.

Does Ripple have nicotine in it?

No. Ripple says there is 0% nicotine and no tobacco in anything it makes, and that every product is independently lab tested. Fair play. Nicotine was never the only reason anyone vapes though, and that is where the two Ripples split.

Is a Ripple vape still a vape?

The Puffs are, in every way except the nicotine. Ripple's own words are draw on it like a vape and get a real cloud. It is rechargeable, it takes pods and it makes a cloud. If you are trying to get off vaping, you are swapping a nicotine vape for a nicotine-free one, and your hand will not notice a thing. Some people use that as a bridge. Plenty of others find it a very comfy place to stay, cloud in hand, the whole ritual still loaded. We wrote a full post on whether nicotine-free vapes are actually safe if you want the long version.

What is Ripple Air?

Ripple Air is Ripple's flavoured air device, and the closest thing it makes to NOQA One. Per Ripple's site there is no smoke, no vapour, no battery and no heat, just air passing over a plant-based aroma core, and each device lasts 30 days. Then it is done, because there is no refill, and you buy another one. It is £10 a device, or £40 for a sampler of all six aromas at the time of writing. It is a completely different product from the Puffs, so check which Ripple is in your basket.

How much does Ripple cost in the UK?

At the time of writing, the Puffs starter kit is £45 for the rechargeable device and six pods, and the device on its own is £15. Ripple Air is £10 a device, or £40 for the six-aroma sampler. Ripple runs a lot of bundle deals, so expect those numbers to wander. For comparison, NOQA One is £49.99 for the kit with three flavour cores, and refills are £30 for 9 cores or £45 for 15. Ours ship free in the UK with no minimum.

How does Ripple compare to NOQA One?

Device Cloud Battery How long it lasts The draw To start Free app
NOQA One None, no vapour None, nothing to charge Keep the device, swap a core every 3 to 5 days Adjustable airflow slider £49.99 kit with 3 cores Yes, NOQA Reset
Ripple Puffs Yes, a real cloud Rechargeable Pods Like a vape £45 starter kit Not that we could find
Ripple Air None None 30 days, then a new device Fixed £10 a device Not that we could find

Ripple details from therippleco.co.uk, checked 29 October 2026. If they have changed since, take it up with them.

Is there a better alternative to a Ripple vape?

Depends what you are replacing. If it is the cloud you love, the Puffs will keep you very happy and we are not going to talk you out of it. If you want to stop vaping and it is the reach that keeps dragging you back, the hand going to the mouth after dinner, on the walk to the car, mid-scroll at midnight, then a cloud is the last thing you need. We asked 500 UK vapers and smokers what made stopping hardest, and most of the ones who had tried named the habit, not the cravings.

That habit is the whole reason NOQA One exists. It is shaped like a vape so your hand knows the drill, and you keep it. The airflow slider lets you set the pull until it feels like your old one. A flavour core slides in and lasts 3 to 5 days, with five flavours that are subtle by design. Nothing is heated, nothing is charged and nothing comes out. There is also a free iPhone app, NOQA Reset, where you log each craving's trigger, strength and outcome in seconds and watch the patterns appear. Designed in Bristol, with UK-made flavourings, patent pending.

Does Ripple help you stop vaping?

Ripple's Puffs keep the vaping ritual whole, cloud and all, minus the nicotine. Ripple Air keeps the gesture without the cloud. Neither does anything for nicotine withdrawal, and neither does NOQA One, so if the cravings are loud, nicotine replacement and your free local stop smoking service are the place to start. Once the chemical side has calmed down and it is just your hands that have not got the memo, that is where flavoured air earns its keep. Our guide to every vape alternative in the UK lays the whole field out side by side.

Frequently asked questions

Is Ripple a vape?

Ripple's Zero Nicotine Puffs are, apart from the nicotine. Ripple describes them as something you draw on like a vape that gives a real cloud, from single-use devices or a rechargeable pod system. Ripple Air is different. It has no vapour, no battery and no heat, so it is flavoured air rather than a vape.

Does Ripple have nicotine in it?

No. Ripple says there is 0% nicotine and no tobacco in anything it makes, and that every product is independently lab tested.

How long does a Ripple Air last?

Ripple says each Ripple Air device lasts 30 days. There is no refill, so after that you buy a new device.

How much does Ripple cost in the UK?

At 29 October 2026, Ripple's Puffs starter kit was £45 for the rechargeable device and six pods, Ripple Air was £10 a device and the six-aroma Air sampler was £40. Ripple runs frequent bundle offers, so prices change.

What is the difference between Ripple and NOQA One?

Ripple's best-known product, the Puffs, makes a cloud like a vape. NOQA One makes no cloud and no vapour. It is a reusable, battery-free inhaler shaped like a vape, with swappable flavour cores that last 3 to 5 days, an adjustable airflow slider and a free iPhone app, NOQA Reset, for tracking cravings.

Sources

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Everything you need to know about NOQA, from how it works to what's actually in those cores. No corporate jargon, we promise.

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Who is NOQA for?

NOQA is for people who’ve already decided they’re done with nicotine - but whose hands didn’t get the group chat.

A nicotine-free, battery-free inhaler for the awkward middle bit... past the worst of the withdrawal, still doing the phantom reach like a Victorian ghost looking for its vape.

Not necessarily for day one which could be more patches and gum territory, and the NHS does that bit for free.

NOQA is for the 2am doom-scroll and the 3pm slump, when your hands need a job and your brain keeps suggesting a terrible one. If that’s you: hello. Come in. We’ve been expecting you...
Is NOQA a vape?

Nope. No liquid, no coil, no battery, no cloud. A vape heats liquid into an aerosol you inhale.

NOQA lets your own breath pull air over a flavour core. Yes - we sell 'fancy air'. We can hear how that sounds. It works anyway, and honestly nobody’s more surprised than our accountant.

Calling NOQA a vape is like calling you your ex. Same habits, once. Different life now. It will not hit like one either. The gesture is the product. Give it weeks, not one go.
Does NOQA actually work?

For the nicotine? NOQA isn’t a nicotine replacement, so if withdrawal is still loud, patches or gum alongside make sense.

For the other bit - the autopilot reach, the the motion you're used to, the moments that feel weirdly empty without something in them - that’s exactly what NOQA One was built for.

We know “depends” is an annoying answer. But you’ve been lied to by enough packaging this year... It is a habit tool, so judge it after a fortnight of reaching for it, not after one pull on the sofa.
Is NOQA actually safe?

NOQA has no nicotine, no tobacco, no heating element, and makes no vapour or aerosol. The cores are food-grade natural flavourings - you’re breathing air that’s passed over a flavoured core, pulled by your own lungs. The most dramatic thing in the box is the font.

Consumer product, not a medical device. 18+ only. Pregnant, breastfeeding, respiratory condition, on meds? Have a word with an actual professional - we make inhalers, not diagnoses.
What’s the point of 0% nicotine vapes?

Great question, and a slightly awkward one for the people who make them. The idea is keeping the hand-to-mouth ritual without the nicotine - correct instinct, wrong machine.

You’re still heating liquid and inhaling into your lungs, still charging the thing every night like a needy Tamagotchi, still stood in the smoking area explaining that it’s fine, actually.

NOQA keeps the ritual and bins the rest. No cloud, no charger, no explaining yourself outside a pub. Keep the ritual. Lose the rubbish.
Should I quit vaping?

You’re on a quit-vaping website. Reading the FAQ. Mate. You know.

But it’s your call, and pressure from a brand is naff. When you’re ready, the NHS can really help with the nicotine bit for free, and we’ll be here for the hand that keeps wandering off without you. Vape-free is going to look so good on you...
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