The Fresh Start (3 pouches)
3 pouches, 9 cores. Lasts a month to six weeks, from 67p a day.
The Fresh Start is your everyday rotation, crisp, bright and smooth, all of it subtle by design. Built for people who want variety without overthinking it.
What you get: 3 pouches containing 9 cores
How long it lasts: each core lasts 3–5 days depending on use, so the 9 cores in this pack last roughly 4 to 6 weeks
How to use: slide a core into your NOQA device and breathe through it - no nicotine, no heat, no vapour
What to expect: subtle flavour on the air you draw, not a cloud. Nothing here is trying to hit like a vape.
Flavours inside:
Best for: daytime routines, post-meal moments, work breaks, “keep me on track” weeks
Packs are pre-selected flavour combinations.
Flavourings made in the UK. Dispatched within 2 working days, Royal Mail Tracked 48. Free UK shipping, and 30 day returns on unopened kits.
Developed with UK health innovation partners
Pairs with
Slide one in and go.
Depends on how often you reach for it.
Food-grade flavourings and nothing else.
Five cores, five moods. Pick a pouch to see what it does.
Bright and uplifting, made for daytime moments
Notes Ripe mango, a little citrus
Shop MangoSweet and rounded, the loudest of a quiet bunch
Notes Soft banana, a touch of vanilla
Shop BananaSmooth and easy, made for wind-down moments
Notes Blackberry, raspberry, a hint of blackcurrant
Shop Mixed BerrySharp and clean, for reset moments
Notes Cool mint, a menthol lift
Shop PeppermintSweet but subtle, made for easy sunny moments
Notes Fresh strawberry, a touch of cream
Shop StrawberryBe honest. What do you spend on vapes in a week?
That is around £219 a year back in your pocket.
On a refillable kit and bottles of juice? That is cheaper than us, and we will not pretend otherwise. It is also still vaping.
Read the science →Patches make you itchy. Gum burns. Prescription meds come with a pharmacy's worth of side effects. We built something that actually works with your brain, not against it.
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Their Way | |
|---|---|---|
| Keeps the hand-to-mouth ritual you actually miss | ||
| Zero nicotine, zero addiction replacement | ||
| No prescriptions, no pharmacy visits, no doctors | ||
| No batteries to charge, no vapour | ||
| Actually designed to feel familiar, not clinical | ||
| Built by people who've been where you are |
Quitter Stories
Meet the quitters. The people like you on their quitting journey, supported by NOQA.
Everything you need to know about NOQA, from how it works to what's actually in those cores. No corporate jargon, we promise.
Simple. You slide a flavour core into the NOQA One device and breathe through it. You get a satisfying inhale with resistance you can adjust - no buttons, no charging, no vapour, no nicotine. Nothing is heated. It’s literally just air passing through a flavoured core, and the flavour is subtle, on purpose. Patent pending.
The draw is the point. Tune the airflow slider until it feels like what your lungs remember, then let your hands get on with the ritual. Everyone else was busy reinventing the vape. We reinvented breathing. Which existed. We know.
Natural flavourings in a food-grade carrier, mostly propylene glycol (E1520), plus glycerol in Banana. No nicotine and no synthetic additives. Nothing is heated or aerosolised, so the carrier never turns into a cloud. The core just flavours the air you draw through the device. Each one lasts around 3 to 5 days.
Five flavours: Peppermint, Mango, Mixed Berries, Strawberry and Banana. Heads up - they’re subtler than vape juice, because nicotine salt was doing most of the shouting in your old flavours. Your taste buds come back within a week. They’ve been through a lot. Be nice to them.
Straight answer: NOQA doesn’t touch nicotine withdrawal. Zero nicotine in here means zero help with chemical cravings - patches, gum and your GP own that bit, and they’re properly good at it. NOQA is for what’s left after: the reach, the ritual, the hand with a mind of its own.
Still in the thick of withdrawal? Buy patches, not this. Yes, we’re a business actively telling you not to buy our product yet. Our investors love this bit. Come back in week three - we’ll still be here, being weirdly honest.
Nope. No batteries, no heating element, no vapour, no nicotine. It’s literally just air passing through a flavoured core. A vape needs a charger, a coil and your ongoing custom to work. NOQA One needs your lungs. That’s it. That’s the spec sheet.
Same gesture, on purpose. The cloud was never the point - it was just the receipt. It will not hit like one either. The gesture is the product. Give it weeks, not one go.
If you want the long version, we have rated every vape alternative and explained why a nicotine free vape is still a vape.
Each NOQA flavour core lasts 3 to 5 days, depending on how often you reach. The starter kit comes with three - call it two to three weeks. Caning it in week one? Good. That’s the habit showing itself out.
As the reaching slows, cores last longer - your costs go down as you do better, which is the exact opposite of how vaping worked. A £30 refill pack holds 3 pouches, so 9 cores, which is roughly 4 to 6 weeks, about £5 to £8 a week. On NOQA Repeat the Fresh Start is £24 every 4 or 6 weeks.
Yes. Anywhere. NOQA produces no vapour, no smoke and no smell - nothing for anyone to tut at, and this is Britain, so people are ready to tut. Desk, train, cinema, your nan’s living room. Church, if you’re brave.
Zero-nic vapes can’t say that - they still throw a cloud, and a cloud reads as vaping everywhere clouds get you side-eye. NOQA just looks like you’re thinking. Suspiciously calm, even.
